Rule Utilitarianism
This is mainly associated with the ideas of John Stuart Mill.It works on the principle that general rules can be formed which are a recipe for the greatest happiness. ie Follow these rules and the utilitarian principle will be achieved.
The rules are underpinned by utilitarian principles, not by absolute ideals such as religion or duty.
They may be what in other circles could be described as “working principles” or “agreed ways of doing things”.
In the UK everyone drives on the left hand side of the road. Most people are happiest doing that and it avoids road accidents, which can be painful. However in France everyone drives on the right hand side of the road. (Rule Utilitarianism)
Rule Utilitarianism establishes the best overall rule. In a particular situation one must obey the rule, even if it doesn’t lead to the greatest pleasure.
Rule Utilitarianism is an extension of the ideas of Mill who made choices between higher and lower pleasures.
However notice that Rule Utilitarianism is, by its nature, deontological. There are rules, they may be changed, but until they are, the rules are considered to be binding.
There are those who say that Utilitarian rules should never be broken
And there are those who feel that Utilitarian rules, from time to time need to be updated and reconsidered.
Examples where Rule Utilitarianism might be appropriate or helpful.
Human rights issues among ethnic minorities.
- Religious toleration.
- Speed limits
- Driving on the left
- Putting money in an unmanned “honesty box” in a car park
Mill’s Utilitarianism is morally unacceptable
Sometimes a good result comes from a wrong action. You wish to continue your studies at a good university Intellectual pleasure. So you decide to cheat in your examinations to obtain a high mark.
The values of utilitarian ideas cannot be validated by a utilitarian argument. eg “It is right to do good to others …to gain maximum happiness. You should seek to gain the greatest happiness for the greatest number, by doing good to others.” That is called a circular argument and is not useful because at the end of the day you can still ask “Why?”
Issues of higher and lower pleasures are very subjective.
Most moral dilemmas we face do not present themselves with a clear utilitarian solution. Most of the time we don’t know what the outcome will be.
You cannot derive an “ought to” from an “is” (This is called a “naturalistic fallacy”). eg There is an appeal for starving people of Africa, therefore you “ought to” contribute to it.
Act Utilitarianism
This is mainly associated with the ideas of Jeremy Bentham.
It is the essence of Utilitarianism because each situation, each moral decision is treated as a separate incident and one is asked to decide, what will produce the greatest good in this case.
There are no ground rules or guide lines. Each decision is weighed by the principles of the Hedonic Calculus.
What are weighed are the consequences.
Act Utilitarianism is teleological in nature.
Advantages of Act Utilitarianism
- Flexibility in moral decisions.
- Decisions are really thought about by those who are responsible for implementing them.
- It supports freedom and personal initiatives.
Disadvantages
It is impractical to suggest that we should measure each and every moral choice every time – especially as we may not have all the necessary information required by the Hedonic calculus. It has the potential to justify virtually any act if, in that particular situation the result generates the most happiness. Like dropping an atom bomb on Japan on the grounds that there would be more happy Americans than there would be miserable Japanese.
Strict application of Act Utilitarianism may destroy personal happiness. People come to expect things to be done in the same way. It‘s called reliability, but if a fresh decision is called for each time it can become something of a pain in the neck.
Preference Utilitarianism
Formulated by Henry Sidgwick 1838-1900
He went for a more complex account of utilitarianism.
He rejected Bentham’ view that people pursued their own pleasure and replaced it with an ethical hedonism ie individuals should seek general happiness.
If we have to make a decision about right and wrong we need to ask
NOT what is the greatest happiness for the greatest number?
BUT what would I prefer to see happen in this situation?
That of course could be self centred and selfish, so we need to incorporate the views of others.
RM Hare suggests – we need to stand in someone else’s shoes and ask what they would prefer to see happen.
Peter Singer suggests we should try to take the point of view of being an impartial spectator.



Explain how Bentham’s version of Utilitarianism can be used to decide upon the right course of action.